10 Reasons Why BTS is So Popular in the United States

The highlight of their music is being vocal about social issues. Till now, mostly, the music of many boy bands has revolved more around teenage romance, how to impress a girl and topics similar to that. But BTS is different and that is what makes them so popular in the United States. BTS writes songs that touch upon a range of social topics like  Mental health, social commentary, loss and overcoming obstacles, difficulties teenagers deal with, and learning to love oneself for who you are. They focus more on the themes of self-empowerment rather than the millennial romance.

It is very rare that you come across such music which makes you feel as if you are on journey. BTS music takes the listener on a voyage as they develop and discover themselves through their youth and the message is a hopeful one, reminding youth of the bright future they have. Encouraging them to step out of the shadow of the expectations of the previous generation and consistently doing so.

Their lyrics are not mere random words grouped together for fun but in fact, the lyrics are highly powerful. BTS lyrics have historical and literature references which makes them more impactful. Also, the lyrics even touch upon many interesting physics and psychological concepts which is so amazing. I mean have you ever heard any song incorporating concepts of quantum physics in its lyrics? I am sure you must have not and that is why everybody is loving BTS.

BTS music videos are often set in an alternative universe which visually sets them apart. The universe is created by BTS management company, Big Hit Entertainment, and is called the BTS Universe or Bangtan Universe. The universe involves a series of music videos, short films, book and even webtoons that follow characters based on all of BTS’s members. The universe was first introduced with their song “I Need U” and continues to do so.

Although BTS started out predominantly as a hip-hop group, their musical style has evolved over the years to incorporate a number of genres and influences into their music. They have been influenced by so many music personalities which include, among others, Eminem, Drake, ’90s Korean group Seo Taiji and Boys, Justin Bieber, Post Malone, etc. Therefore, the music of BTS includes rock, R&B, EDM, neo soul and gospel, disco and many more.

BTS members are highly talented as they not only know how to make great music but also play musical instruments.So, most of the members have musical talent and can play one or multiple instruments. They can play piano, guitar, saxophone, drums and ukelele. One more interesting thing that you guys would be amazed to know is that Suga, who is one of the band’s rappers and a well-regarded composer, has a perfect pitch. It is really astonishing as it is something that is assumed to happen only in about 1 out of every 10,000 people.

Another reason what makes BTS videos so popular is their performance. They are not only incredible musicians but also superb dancers. They are intimately involved in the writing and composition and production of their own music, as well as the choreography of their routines.
Their videos are extraordinarily entertaining and captivating with their slick dance routines. Watching a BTS music video is like watching a bright, colourful movie.

The BTS members have been vocal about their struggles, especially regarding mental health. Fans look up to them being role models and comfort to youth through their journey and experiences. BTS are ambassadors for UNICEF’s #ENDViolence through their Love Myself campaign, which led to them attending the United Nations General Assembly and RM giving the speech on behalf of BTS. Suga openly discusses his struggles with mental illness and fame through his words and also his music, most recently doing so in the lyrics of ‘Suga’s Interlude’ featured in Halsey’s 2020 upcoming album Manic.

As BTS has grown in popularity, fame and wealth they have been genuine and honest about its impact on them. They have been vocal about how and what they do to stay grounded. They say they do so by reminding themselves of where they began and the reason why they continue on this journey. This solidifies their connection with their fandom who can relate to them, and there is a real sense of unity between the fans (known as BTS ARMY), BTS, and their message.

BTS is more than just music. They use their social influencing power responsibly by launching a number of philanthropic endeavors and getting involved in various social causes. Their signature philanthropic endeavor has been the Love Yourself campaign in partnership with the Korean arm of UNICEF, which launched in 2017. The campaign was meant to work with young victims of domestic and school violence and sexual assault. Most recently, they donated $1,000,000 USD to the Black Lives Matter movement, which was one of the largest celebrity donations made. Within 24 hours, their loyal BTS Army had matched their total donation. They also donated another million to Live Nation’s Crew Nation campaign to support music and live entertainment workers in the U.S. during the COVID-19 pandemic.

Hope you enjoyed our list of 10 reasons why BTS is so popular in the United States. Tell us in the comments why do you like BTS and which is your favorite BTS music video? Do not forget to give this video a big thumbs up!