10 Best Reasons Why the Coffee Business Market is Best in North America

Recently, the North American country, Canada, became the very first non-European country to make to the list of the world’s top ten coffee consumers. It is the first time that a North American could make a place in the top 10 coffee-consuming countries. This clearly shows that the coffee business market in North America is on the high rise. There is seen a huge demand for coffee in North American countries like Canada where the consumption rate is recorded to be 14.33 lbs. per capita. The drink is so popular in this country of 37 million that the Coffee Association of Canada calls it the most commonly consumed beverage among adults in the country.

The demand for coffee in USA is increasing day by day which has resulted in a bright future for coffee business here. Do you know how many Americans drink coffee every day? Well, you may be surprised to know that more than 150 million Americans drink coffee each day. To give you an idea, an average US drinker consumes 3 cups of coffee per day, with the average size of a coffee cup measuring to be 9 ounces. This gives us a total of about 400 million cups of coffee per day. And if we calculate annually, then it becomes 140 billion cups of coffee per year. Isn’t it overwhelming?!

Although, there are other sources of caffeine like tea, energy drinks, chocolates, and sodas but the top favorite is coffee. According to the data provided at Cofee-Statistics.com, American consume 75% of all of their caffeine in the form of coffee. In fact, Americans love their coffee so much that they would rather skip a shower in the morning than skip their coffee. Hence, this proves the love that Americans have for their coffee. Also, about 49% would rather give up their smart phones for a month than give up coffee. This much madness for coffee is continuously paving a way for a boom in the coffee business market in North America.

About 50.8% of men drink coffee every day as compared to women. According to the statistics, the percentage of men consuming coffee is 18% higher than women. About 32.8%% of women drink coffee every day when compared to the men drinkers. A man drinks an average of 2.4 cups a day while a woman drinks only 1.9 cups a day. Apart from being a tasty beverage, there are other reasons as to why both genders drink coffee. Apparently, there is a difference in reasons when it comes to why each gender drinks coffee. Women are said to consume coffee in order to relax or unwind while men have different reasons. Mostly men drink coffee in order to improve their efficiency.

As per the statistics provided by Statista.com, older people are the greatest coffee consumers. Around 74% of Americans aged above 55 years drink at least one cup of coffee every day. In comparison to the senior generation, around 50% of US adults aged between 18-34 drink coffee every day. This gap shows that the senior generation love their coffee more than the younger generation. Also, owing to lasting cold weathers, there has been a great shift to coffee in older generation as compared to other beverages.

According to the survey conducted by National Coffee Association, around 75-80% of Americans like to enjoy their cup of coffee at home While 60% of the Americans buy coffee at a branded shop at least once a month. Also, Americans who drink coffee at home save around $427 per year compared to those who buy coffee from coffee shops. It has also been seen that working people with higher income consume coffee. Nearly, 66% of people with an income greater than $30,000 consume coffee as compared to those who earn less than that. The average American office worker drinks about 20 cups of coffee per week, which equals 1040 cups per year. According to HamiltonBeach.com, 47,840 cups of coffee are consumed by an average American office worker during his lifetime that is between 18-64 years.

The best time of consuming coffee predicts the busiest hours at cafes. And studies have shown that 65% of US adults drink coffee with their breakfast. This consumer behavior shows that Americans like having their coffee in the mornings to fill them with energy for the rest of the day. Undoubtedly, mornings turn out to be the busiest hours for the cafés. Nearly 30% drink coffee between meals, and 5% drink it with meals other than breakfast. Around 7 out of 10 young Americans drink coffee at dinner while this number becomes half when talking about the older generation.  According to some studies, it is suggested that since coffee is a high-energy drink, it should be consumed between 10 a.m. and 12 p.m., and then 2 p.m. and 5 p.m.

Though, there is a trend for black coffee, but Americans still prefer their coffee with milk. About 35% of Americans drink black coffee while 40% add milk or sweeteners to their coffee. Only 4% add alternative dairy products to their coffee. As per the survey conducted by the National Coffee Association, an increase in the number of people adding only milk to coffee has grown by 66% since the year 2015. Also, it has been seen that 53% of American coffee lovers has shown sensitivity towards their environment. They prefer buying either environment friendly coffee or that coffee which supports the farmers. While it has also been recorded that 43% of Americans do not really pay attention to such matters.

The data collected by NCA shows that younger coffee drinkers refer consuming gourmet coffees also known as specialty coffee as compared to other age groups. It has been recorded that 70% of the coffee consumed by millennials is in the form of gourmet beverages. 32% of millennials consume an espresso-based coffee every day, which is comparatively a higher rate when we talk about other age groups. It is also shown that 14% of millennials drink a non-espresso based beverage every day. Cappuccino, Latte, Cold Brew, Espresso, Mocha, Macchiato, Americans, and Flat White are the most popular espresso-based coffee drinks. Also, 45% of American coffee consumers brew their coffee by a drip coffee maker followed by single-cup brewing systems. And about 13% of coffee drinkers use espresso machines.

Starbucks, Dunkin’ Donuts, Caribou Coffee and Barista make the most popular coffee chains in North America. The average price of a cup of coffee is $3.28 and considering the amount of people drinking coffee in North America, one can safely conclude that coffee business market has a great potential. On an average, a coffee shop sells 230 cups of coffee per day. The annual sales amount to about 84,000 cups of coffee on average. Coffee business market is the fastest growing industry with coffee shops having a 7% annual growth rate. With over 24,000 coffee shops per 100,000 residents, Seattle, NYC, Manhattan, are the top locations for having best coffee. Thus, it is no surprise that annual coffee retail sales goes up to $5.2 billion.