The power of cosmetic makeup is second to none in our times. Apart from the beauty aspect of makeup, it also brings a sense of power and confidence to women all around the world. The global makeup industry is a multibillion dollar set up, with markets even in the most remotest corners of the planet. Makeup comes in a variety of qualities, some brands sell like hot cakes while others don’t really make the cut. And then there are some makeup products which acquire a cult status and become classics like MAC Ruby Woo lipstick and Anastasia Beverly Hills Brow Dip Gel. The point being, like all other fashion trends, make up brands also ride the wave of popularity depending upon the quality and quantity of their best selling products.

I love the confidence that makeup gives me.
― Tyra Banks

I list below the top 10 makeup brands which are going to lap up the global market in 2018.


Maybelline is pocket friendly and good on quality, which makes it a reliable make up brand, especially amongst young women.


Urban Decay is immensely popular with women all over the world for its highly pigmented eye-shadows. Single handedly these hot selling eye shadows have put Urban Decay amongst the top make up brands of the world.


Bobbi Brown is a hugely popular make up brand which has a range of great quality products. With its high quality range of lipsticks, foundations and concealers, Bobbi Brown has become a formidable fashion force.



Huda beauty products have become a rage in the world of high end cosmetics due to their bold choices. Their deeply pigmented products suit almost every skin tone, making them sell like hot cakes.


The French Beauty house is slowing climbing the popularity charts with its dedicated line up of beauty products.



Estee Lauder is a famous name in the make up market and has consistently been doing well for the last couple of years.


Famous for giving the world, the most sought after blush- NARS Orgasm, this make up house has managed to capture the market in the form of a dependable brand.


Clinique occupies the third spot on our top 10 list for its versatile range of beauty and skincare products.


MAC  is a beloved beauty brand, with a phenomenal range of fantastic cosmetic products which have a very dedicated fan following amongst make up lovers.


When it comes to ruling the roost, L’oreal clearly bags it all. This global make up giant has a plethora of products, ranging from skincare to beauty. The official beauty partner at Cannes Film Festival, L’oreal is multiple beauty award winner.